Before the internet became as popular as it is today, companies marketed their brands' services or products to a mass audience, and they did it well. They could localize their reach by placing advertisements in local newspapers or specialized magazines, such as a brand with a revolutionary cleaning product may include an ad in Good Housekeeping. This approach is what we’ve come to know as traditional marketing.

Traditional marketing is tried-and-true and relies on getting advertisements to consumers without going online, but it’s more challenging to personalize and measure the return on investment (ROI). It’s also more expensive, especially for those with tighter marketing budgets. Here are some examples of traditional marketing:

• Billboards.
• Printed Advertisements.
• TV Advertisements.
• Radio Advertisements.
• Cold Calls.

Digital marketing, conversely, promotes services, products, and brands via online sources, like social media and websites. This type of marketing benefits any-sized business because it’s flexible with most budgets and allows you to curate tailored strategies to reach your goals and target audience while increasing customer engagement and sales.

Additionally, digital marketing makes tracking ROI easier, but campaigns may take more experimental approaches and offer better personal customizations than the traditional route. You’ll find there are several sectors of digital marketing, like:

• Search Engine Optimization (SEO).
• Pay-Per-Click Advertisements (PPC).
• Social Media Posts and Advertisements.
• Email Marketing.
• Influencer Marketing.

Combining traditional and digital marketing efforts allows you to reach your objectives more effectively and see better investment returns. Other advantages you may experience include:

• Expanded Audience and Market Reach.
• Improved Brand Awareness.
• Enhanced Consistent Messaging.
• Increased Engagement.
• Enriched Audience Insights.

Here are some ways you can use traditional and digital marketing together to improve your company’s reach:

Creating a QR code is an efficient way to use digital marketing in conjunction with traditional marketing. You can use these codes in many ways, like adding them to a print advertisement in magazines, newspapers, brochures, etc.



This tactic works well because someone interested in your ad can immediately take action with the QR code, such as visiting your website, sending a message via your contact page, or visiting your social media profile.

If your company plans a TV commercial, be sure to include a URL to your website or social media handles. This combination encourages viewers to act and know precisely where to find you if they’re interested.

Geotargeting is a digital marketing strategy that sends personalized ads to users based on location. You can use traditional marketing, like a billboard, with online banner or social media advertisements when folks are near the area you have set on your digital ad.

Online shoppers may become unresponsive to digital touchpoints, like abandoned cart emails or retargeting ads. When this happens, consider sending snail mail if they’ve provided their address during their buying journey.

For example, you may send a handwritten note or an incentive like a unique coupon code, which can feel personal to the customer and likely elicit a desirable action from them, such as completing their cart checkout or returning to your site to learn more.

In the digital age, we don’t have to give up on traditional marketing. You can use both types to help maximize your results. Don’t know where to start? Our expert and driven team has you covered.

Our expert digital marketing agency team works with you to understand your business and intentions, create a customized plan, and cultivate real results. Contact us online or call (859) 309-5987 to start a conversation with us today. Creekmore Marketing has digital marketing services in Nicholasville, KY, and proudly serves local and national clients.