What is Digital Marketing?
Digital marketing is the cornerstone of nearly every successful business. By using digital media, such as websites, apps, search engines, and social media, companies can market and promote their brand to help reach their target audience.
In the past, many companies used traditional marketing to promote products or services through magazine ads, billboards, and even direct mail. While these efforts may have been effective previously, to succeed in today’s ever-changing world, you need a thoughtful digital presence to stand out from the crowd.
As a leading digital marketing agency, we understand the ins and outs of digital marketing and know how to craft a compelling digital marketing strategy to help businesses thrive. Today, we’re going to dive into why you need digital marketing and the different methods you can use to reach your goals.
Why You Need Digital Marketing
Small businesses, especially those just starting out, can benefit greatly from a strong digital marketing plan. Having a tailored marketing plan can help you figure out KPIs, increase brand awareness, and even improve customer engagement. Here are a few reasons you should invest in digital marketing:
Reach Your Audience: Unlike traditional marketing efforts, digital marketing allows you to precisely target your intended audience through specific interests, age, location, and more.
Better Customer Experience: Using social media channels lets you communicate with and respond to customers, allowing you to better understand their wants, concerns, and thoughts.
Measurable Results: With digital marketing, you can use data and analytics to track campaign performance and ensure optimization.
Improved Sales: By implementing different digital marketing strategies, you’re able to target a larger audience and increase your business's sales through targeted messaging that resonates with your customers.
Methods of Digital Marketing
There are several effective ways to implement a successful digital marketing strategy. At Creekmore Marketing, we’re well-versed in the different methods you can use to build your business. Some of the areas we suggest investing in your digital marketing plan are:
Search engine optimization (SEO)
SEO, or Search Engine Optimization, is a digital marketing service that works to help you rank higher on search engines. By appearing higher on places like Google and Bing, potential customers will have an easier time finding you by searching relevant keywords for your business.
Social Media Marketing
Whether you use Facebook, Instagram, or TikTok, having the right social media strategy is key to reaching your audience. Social media allows you to increase customer engagement, drive traffic, and build brand awareness.
Pay-Per-Click (PPC) Advertising
PPC is a paid method to help customers find your website. By using PPC, you will be able to have ads near the top of the SERP (Search Engine Results Page) that customers can click on. Each time a person clicks on your link, you pay a fee. Since your ads will appear near the top of the first page, you will increase the likelihood of a customer seeing your ad.
Begin Digital Marketing Services Near Lexington, KY
If you’re looking for help with digital marketing services near Lexington, KY, then we can help! Whether you’re looking to expand your digital footprint or need a comprehensive marketing plan built from the ground up, Creekmore Marketing has worked with businesses of all sizes to help reach their marketing goals. We work with clients in the U.S. and Canada. Book a free consultation today to see how we can help your business!
