How to Market Your Small Business and Make a Splash This Summer
When you think about summer, you might consider relaxing at the beach or hosting weekly themed dinner parties with your loved ones. However, this season is also excellent for advertising your company to generate leads and drive more revenue in Q3. It’s also a time to get more creative with your website marketing and social media posts to convert those leads. Our Creekmore Marketing experts compiled this quick guide to help you learn how to market your small business to make an impactful splash this summer.

1. Host a Summer Event
Many folks appreciate a summer event, whether you’re hosting a cookout in your window treatment showroom, having a vendor booth at your local home and garden shows, or planning a community field day. It’s a fantastic way to attract potential customers and boost morale for team members.
Additional advantages of hosting a summer event as a small business include:
- Generating new leads.
- Building community relationships.
- Establishing local credibility.
- Launching new products or services.
- Increasing brand awareness.
2. Remain Consistent Online
The online world doesn’t take a vacation. A consistent content strategy for social media and your website is always essential, but it’s even more so in the summer as some may have more free time — we’re looking at you, Summer Fridays!
Developing a social media strategy
Often, social media feels tricky and almost impossible to remain consistent with when focusing on other aspects of your business. However, creating a content calendar, scheduling posts, and dedicating an hour or two to create batch content makes it easier, even in the summer. But how do you keep it fresh and engaging? Here are a few ideas:
- Creating summer-related content: If you host an event, use the opportunity to develop batch content for Instagram, Facebook, or TikTok. For more niche-specific posts, focus on topics like sun-blocking window treatments, tropical paint palettes, or AC care.
- Hosting contests or giveaways: Social media contests or giveaways are a great way to make your brand visible to your core audience. It also boosts your page engagement while you build relationships.
- Cultivating summer-themed visuals: Using Canva or another program to make summer-themed posts that capture attention mid-scroll. You can also gather your team members for a fun beach-inspired photo to introduce each one on social media.
Using website marketing to your full advantage
While creating content for social media is vital, so is developing a content strategy for your website. Website marketing includes creating content strategies like researching keywords and integrating them into relevant blogs so your target audience can find you. In the summer, aim to post at least once a month, but if you’re feeling inspired and the ideas are flowing, post two to four pieces a month.
3. Work With a Like-Minded Digital Marketing Compnay
If this is the year to put your head down and grind, working with a like-minded digital marketing company, like Creekmore Marketing, is worthwhile. With our dedicated team, we take care of your online presence, from designing a new website to managing your socials.
We understand the latest marketing trends and developments, allowing us to get real results for you. Our talented SEO and social media professionals will keep your content fresh for the summer with creative topics and help you engage with your community and potential customers.
Find the Best Local Advertising for Small Businesses Near Lexington, KY
Summer is perfect for having fun and experimenting with your content and engagement. Whether you put in the work yourself or trust our knowledgeable team, the efforts will speak for themselves come fall.
At Creekmore Marketing, we’re digital marketing experts specializing in growing small businesses like yours. To learn more about what we can do for you and your goals, contact us online or call (859) 309-5987 to book your free consultation. Located near Lexington, KY, we love assisting local Kentucky businesses, but we also excel at providing our skills and services nationwide.