If your business doesn’t have a current email marketing strategy, it should. Email marketing is one of the best ways to reach your customers in a space they’re in almost every day – their inbox. This marketing strategy allows you to communicate with your customers with carefully crafted emails that promote your business, products, and brand identity. And, because this method of digital marketing has one of the best ROIs at 38-41%, every company should think about incorporating it into its business plan.

With email marketing services, you’re able to craft content such as welcome emails, newsletters, promotional emails, and more. By creating a tailored email marketing strategy, you can target your customers’ individual needs to help build a strong connection that will enable you to establish lasting trust with your audience.

PPC, or Pay-Per-Click advertising, is a model where advertisers pay a small fee for each time a user clicks on their ad. These ads come in different forms, but often revolve around targeted keywords that the advertiser bids on. The primary benefit of a PPC campaign is that it enables advertisers to appear in the SERPs quickly, often within a matter of hours, allowing interested customers to see and click on these ads.

Additionally, even if a user doesn’t click on the ad, appearing in the SERPs allows the brand to build familiarity and increase brand awareness simply by being more visible. PPC is also a great way to target your intended demographic through interests, behaviors, and even location, ensuring you reach the intended target audience.

While it may not be immediately apparent, pairing PPC and email marketing can be a highly effective strategy for increasing leads and generating more revenue for your business. By joining these marketing strategies and combining their efforts, you can enjoy both short-term and long-term benefits.

Since PPC enables customers to start finding your ads almost immediately, you can quickly increase your traffic and enhance your digital presence. Meanwhile, targeted emails discussing relevant products, seasonality, or current trends will help build a long-term relationship with customers, keeping them coming back.

In addition to hitting short-term and long-term goals, PPC and email marketing also work together to provide the following benefits:

Attracting Quality Leads: Since PPC can target specific customers based on various factors, you can find and attract customers who are more likely to be interested in your products and services, which is ideal for getting them to sign up for your email list.

Growing Email Lists: PPC ads can drive traffic to the sign-up forms on your company’s website, helping to grow the list of people who receive your emails.

Targeting Relevant PPC Keywords: Utilizing data from email campaigns will enable you to identify which messaging, subject lines, and content sections are resonating with your readers, which can give you valuable insight into which PPC keywords to target.

Combining different marketing channels, such as email marketing and PPC, or SEO and email marketing, enables you to not only expand your digital reach and build brand awareness but also align company messaging and enhance personalization to increase conversions.

Whether you’re a startup with a dozen employees or have a dozen years as a large corporation providing service to clients across the country, combining your email marketing and PPC efforts into one unified strategy can help take your business to the next level.         

Contact us today to learn how we can help with your digital marketing needs!  We offer SEO, PPC, Graphic Design, Website Design, and more! Call us at (859) 309-5987 to get started.