Visibility on Google is crucial for any business's success. In today's digital world, Google is the go-to search engine for most. However, navigating the nuanced rules Google operates by can be incredibly challenging, especially when your business's future is at stake. Don't worry – Creekmore Marketing is here to help you! Knowing what to do to get your web pages ranking higher is essential, and we have three tips to share with you that will put you and your small business on the path to SEO success.

1. Optimize Your Website

First and foremost, your website needs to run smoothly. Ensure that your site loads quickly and is responsive on both desktop and mobile. More and more people are navigating the internet through their phones entirely, so having a website that is easy to use and navigate will make sure that people don’t just leave your site for it being slow or clunky. Plus, Google prefers well-performing sites and will promote those over slower, unoptimized web pages.

Second, make sure people can navigate your site easily. If your website runs well but is a confusing mess of pages linked together haphazardly, then people aren’t going to stay on your site for long. Make it easy for people to navigate your site with a common sense site layout, make it easier for your users to get to where they want to go on your site, and you’ll find higher Google rankings.

2. Follow Google's Guidelines

Google offers valuable guidelines to enhance your site's ranking. By adhering to these recommendations, you fortify your website's ranking potential. Google recommends:

• Provide complete and accurate business information on your website.
• Verify your business locations with Google.
• Keep your business hours up-to-date.
• Manage and respond to reviews left by customers.
• Add relevant photos to your website.
• Optimize your Google Business Profile.

All of these suggestions come straight from Google and provide a basic checklist to boost your website’s chances of ranking higher on Google.

3. Create High Quality Content

If you want your small business to rank higher on Google, you’ll need well-written, optimized content!

First, employ the use of structured data or schema markup. This type of data informs Google and your audience about the purpose of your webpage, making it easier to read and beneficial for matching relevant search queries to your content. Including prominent header tags and giving your pages a structure that is easy to understand will make Google and potential customers happy.

Secondly, always opt for short and engaging titles that carry the gist of your content, which helps Google and people alike understand what they are reading. Prioritize providing optimized metadata featuring relevant keywords that give additional information on the content, as this will help Google provide better search results and help you rank higher.

Lastly, compel your audience to return by giving them something worth reading. Whether it's informative, entertaining, or problem-solving content, make sure it adds value and is relevant to your target audience.

SEO for Small Businesses with Creekmore Marketing

If you're looking for help with your digital marketing needs, Creekmore Marketing is here for you! Not only do we have the expertise to guide you through the complex world of SEO, but we also offer a wide range of comprehensive services for businesses of all sizes, including SEO, Website Design, Social Media Marketing, and more!

Together, we can reach your SEO goals and help your web pages rank higher on Google. Contact Us today to schedule your free consultation and see what we can do for you!