The Best Tips for Home Services Marketing
What makes a home service business stand out in an increasingly competitive environment? How do you attract and convert customers without being too pushy? After all, you're not only marketing your services, but you’re also marketing your brand.
Understanding the best ways to market your home service business in today's world is critical to your success. You can take many steps to optimize your online presence and dominate your market, so let’s explore a few!
Make Your Home Service Business Easy to Find
Your first and best home services marketing tactic is to make it easy for customers to find you. If customers can’t find you, they can’t buy from you or elicit your services. Optimizing your business's presence on Google and other search engines will go far in reaching potential customers and allowing them to reach you.
One great way to make your brand visible is to set up a Google Business Profile (GBP) so you can appear in search results on Google Maps and the organic search engine results. Your GBP is likely the first interaction potential customers have with your business, so make it as accurate and detailed as possible with information such as:
- Operation hours.
- Address.
- High-quality photos.
- Business categories.
Making your business easy to find and with accurate information allows your business to build credibility. For example, at Creekmore Marketing, we work with many HVAC, electric, and plumbing home service companies. We ensure their GBPs include accurate information with strategic keywords and relevant business categories like HVAC contractor. Accurate GBPs increase our HVAC companies in their local searches and improve brand awareness and recognition, which can help increase calls and sales for HVAC companies.
Encourage Customers to Leave Reviews
One bad review isn’t the end of your business, but it can be the difference between customers choosing you or going with your competitor. Consistent, positive reviews can tip the scales in your favor and help your ranking on search engines. It’s vital to resolve negative reviews quickly and ask satisfied customers to leave reviews. Some ways to encourage customers to leave a review include:
- Asking delighted customers kindly.
- Offering incentives with discount codes.
- Sending follow-up emails.
At Creekmore Marketing, we offer online reputation management services to help our home service clients protect and improve their brand while driving new leads. For example, we’ve helped window treatment dealers manage their online reviews.
If your window treatment business receives a less-than-shining review about a client’s latest blind installation, our review marketing team can begin a conversation with them to understand their woes and work to mediate the situation.
Alternatively, we can even post glowing reviews on your social media accounts to drive leads to your window treatment business and generate brand loyalty with your existing customers, so the next time they need new drapes or shades, they’re more likely to return to you as their first choice.
Prioritize a Website That's Easy to Navigate and Looks Great
The first place where you can lose prospective clients is your website. A clunky, outdated, and hard-to-use website can scare off even the most interested prospects. An easy-to-use, clean, and modern website optimized for desktop and mobile browsers is your best chance for success. Additional features, like live chats or FAQs, make it even easier for the clients to get answers to their questions.
Your goal is to have the following on your website:
- Easily navigable website.
- Clear product and service offerings.
- Many ways to contact you, including an online contact form and a phone number.
Our graphic design and website design team wants to help your small home service business succeed and gain new clients. For instance, our innovative graphic designer takes the time to understand an interior designer’s vision and goal. With this information, they create a custom logo that speaks to exactly what the client is looking for and creates brand awareness for the target audience.
Creekmore Marketing’s talented web designers do the same to create a responsive and well-organized custom site for those seeking an interior designer.
Don't Forget to Spread the Word
When searching for home services, customers are typically looking for local professionals. You can take advantage of that habit by advertising to those locals directly! Pay-per-click (PPC) ads and social media adverts are the perfect way to inform local customers about you and your business.
PPC ads display relevant ads directly to consumers in your local area who are looking for home service businesses like yours. And, as the name might suggest, you only have to pay for these ads when someone clicks on them, so not only do you get better audience targeting, but you only pay for when it works.
As for social media, boosted posts are the best way to engage with the community you want to be a part of. The goal is to make your business the first brand individuals think of when they’re in need of home services.
For example, our PPC and social media teams can create ads that increase your roofing company’s online visibility, making it easy for potential leads to find you and your services. Running an advertisement informing new customers about a discount for roof repairs after a storm comes through can entice them to call you.
Additionally, if you run social media ads for your roofing company with locational and keyword tags, you can better reach your target audience, enhance your brand awareness, and interact with leads and established customers.
Find Home Services Marketing Near Lexington, KY
Marketing your business doesn’t have to be painful or complicated. With these simple tips, you'll be able to capture more leads, grow your business, and dominate your home service market!
Creekmore Marketing is a digital marketing company near Lexington, KY, but we work with clients nationwide. Our team is obsessed with helping businesses grow, and that includes you! If you’re ready to grow your business, give us a call at (859) 309-5987 or schedule a free digital marketing consultation today.
We look forward to collaborating with your home service marketing!
