These estimated numbers don’t have to be perfect. You just need a starting point so you can tell if your 90-day plan is working. Before you start adding or altering your website, paid ads, or social media, think about your business goals.

Ask yourself:

• How much do we want revenue to grow in the next 12 months?
• Are we trying to grow, stabilize, or improve margins?
• Do we want more of the same ideal customers—or to grow a new service, product, or location?

Your marketing plan should exist to support these answers, not the other way around.

Then, pull a rough baseline so you know where you’re starting:

• Average leads per month (calls, forms, bookings)
• Close rate (% of leads that become paying customers)
• Average value per customer
• Where your best leads come from now (referrals, walk-ins, Google search, ads, social, etc.)

Next, spend a week or two auditing the basics. You’re looking for anything that makes it harder for good leads to find you or contact you.

Website

• Can a new visitor tell in 5 seconds what you do and where you are?
• Is your phone number, address, and main call-to-action easy to find?
• Are your top services clearly explained and easy to navigate?

Search Listings

• Is your Google Business Profile claimed, accurate, and fully filled out?
• Do you have current photos, correct hours, and the right categories selected?
• Is your Bing listing claimed and up to date?

Tracking & Analytics

• Do you have Google Analytics (or a similar tool) installed?
• Can you see how many form fills or calls are coming from your site or listings?

Make a short list of the highest-impact fixes. These will become your action items for the first half of the 90 days.

Now it’s time to implement the most important fixes from your audit.

Make sure your Google Business Profile and Bing listings are fully filled out and accurate. If you don’t have good photos already, upload current photos of the interior and exterior of your space, as well as any key product lines.

Link your listings out to the right pages on your website. If you have more than one location on one site, each of these should ideally have its own landing page.

If you have extra capacity, add 1–2 new FAQs or products to your listings that answer common questions. Regularly updated posts, Q&A, or key announcements help increase your visibility for the search engines.

Focus on the pages that matter most:

• Logo and Web Design: Modern websites need impactful and clear logos and web design to stand out. Remember: this is your online showroom and needs to be a conversion tool for your business.
• Our design teams can help you create a new site or logo design that stands out.
• Homepage: Clearly explain who you are, what you offer, and who you serve. Add an obvious next step (call, request a quote, book a visit).
• Top service pages: For each main service, include:
• A plain-language explanation
• Who it’s for
• What to expect
• A clear call-to-action
• Blog posts: If you have extra capacity, add 1–2 new blogs each month that build your overall content ecosystem around keywords relevant to your business, location, or services. This will aid your SEO.

These are all pieces of the plan that will grow your visibility over time and help both search engines and customers understand your business even better.

When it’s time to market your business effectively, you should consider your level of investment in the hours your business needs to do the right things consistently.

But you don’t have to do everything at once. With your foundation in better shape, it’s time to run a few focused campaigns. The goal is depth, not “everywhere all at once.”

For many local and service-based businesses, a simple mix might include:

• Post a high-capture lead management tool with interactions to convert leads with an automated messaging platform. Easily communicate with your clients from your site and keep them in your sales flywheel.
• Ask happy customers for reviews on Google and other key platforms.
• Make sure your primary categories and service areas are still accurate on listings and on site.

• Publish one helpful blog post or resource this month that matches gap keywords and high-ranking intents.
• Add a small seasonal or promotional section to your homepage or service pages if relevant.

Pick one channel you can realistically maintain for the rest of the year:

• Email: A simple monthly email with updates, offers, or helpful tips.
• Social media: A consistent social media marketing cadence on the one platform your customers actually use.
• Paid search: Start with a simple digital pay-per-click advertising campaign focused on 1–2 key services and locations, with a clear budget cap.

After 90 days, revisit the numbers you captured at the start. Take note of where your best leads came from, then ask:

• Did qualified leads increase, stay steady, or drop?
• Did our close rate or customer value change?
• Which channel clearly contributed to good leads?
• What felt sustainable—and what didn’t?

Based on your answers, decide for the next 90 days what you’ll keep because it’s working and what you’ll test next (a new offer, a different ad, a new content topic, etc.) Instead of guessing once a year, you’re learning and adjusting in manageable 90-day cycles.

Many of our small business clients get overwhelmed, but we know that consistent, realistic efforts outperform when you have a solid plan and team behind you. You don’t have to figure your marketing out alone.

Our team is based in the Lexington, Kentucky area and proudly serves clients across the U.S. and worldwide. At Creekmore Marketing, we specialize in helping businesses build practical marketing plans they can actually use—whether that means tightening up your website, improving your search presence, or helping lead clients toward sales and conversions.