Digital Marketing for Senior Living & Retirement Communities
For over 10 years, Creekmore Marketing & Design has served small businesses in our local Lexington, KY, community and across the United States. One of our favorite industries to work with is the senior living and retirement communities because of their love for people and dedication to creating positive experiences. We, too, have a passion for working with people, and we do so by developing digital marketing strategies to help build brand awareness, draw website traffic, increase conversions, and much more!
Why Choose Creekmore?
Not only do we have years of marketing experience, but we also understand the unique needs, concerns, and pressure points of the senior living industry. From affordable accommodations and transportation to accessibility and community events, we understand the unique selling points seniors and their loved ones look for when choosing a retirement or senior living home. This knowledge sets us apart and aids us in marketing your business.
Award Winning Digital Marketers
We hold ourselves accountable to growing your business and measure our success by leads generated, period.
Real Results = Happy Clients.
"We started using Creekmore about 2 months ago and our leads have already increased! We received 4 new leads in the first week we started working with Creekmore and they were converted to sales. Everyone I have been in contact with is very professional and knowledgeable. They are creative in their ideas in helping you build your business! Fully recommend using their services!"
Peter Stalteri
"I decided to have a marketing specialist at Creekmore take the reins on our social media account. Not only has it freed up more time for us, but we are receiving calls from people who are now loving the photos and short articles they read on social media. It is a blessing to have such an amazing group of professionals care so deeply about the growth of my company and I would highly recommend Creekmore Marketing & Web Design."
Julie spengler
"Creekmore Marketing has been the best thing that could've possibly happened to us. They are now in the process of increasing our virtual footprint (pay-per click and SEO). I cannot begin to explain how easy it is to work with anybody on the Creekmore team. The great display of patience, explaining details and processes, immediate responses and open communication are superb. Creekmore shows you what great customer service should look like!"
IB Moore
Marketing Strategies for Senior Living & Retirement Communities
Search Engine Optimization (SEO)
SEO makes it easy for potential customers to find you when searching terms like “retirement homes near me” or “senior living community nearby” on platforms like Google and Bing. From managing your business listings and responding to reviews to writing high-performing content, we work hard to ensure seniors and their families know who you are and how they can contact you.
Email marketing
In an industry built on compassion, email marketing is your digital home base where you can nurture relationships and build community. We develop content that positions you as a caring expert, with newsletters and automations to gently guide leads and build the crucial bridge between families, residents, and your team. Our tailored approach dramatically increases email engagement and conversion rates.
Pay-per-click (PPC) ads
Beat out your competitors with a solid PPC strategy that puts your ads at the top of the SERPs (search engine result pages). We craft dynamic copy with ads built to convert and reach your target audience. Cut through the competitive digital market and connect directly with seniors and their families with dedicated Performance Max campaigns that go beyond basic ads and intelligently showcase your community across Google Search, YouTube, Gmail, and the Google Display Network.
Social media marketing
One of the best ways to connect with seniors and their loved ones who are searching for a retirement or senior living community is social media. We’ll help grow your brand and expand your community connections with regular posting, ads, engagement time, and more.
Geofencing & retargeting
Bridge the gap between paid search and social media marketing with geofencing (showing ads to users based on their physical location) and retargeting (showing ads to people who have already interacted with your community online). We can create a geofence around a zip code or narrow in on a doctor's office or a community center popular with seniors in order to capture specific leads. Later, while reading news online, scrolling the social media apps on their phones, or watching YouTube on a TV, browsers will see another ad from your community to remind them of their initial interest and bring them back into your marketing pipeline.
Web design
Every good marketing strategy for senior living communities begins with a website. For customers to convert, your website should be fast, easy to navigate, and full of great information about your services. Most importantly, it needs to be clear how to contact you. Work with Creekmore to design a website that has the look and feel of your brand and is built to draw customers in.
branding & logo design
Our branding and logo design services are ideal for both new businesses and those looking to rebrand. We work with you to find the right language, colors, and design that represent your senior living facility’s beliefs, values, and goals so they can be accurately represented across platforms.
review marketing
With increasing competition and constant changes in the SEO realm, reviews are more important than ever. One good or bad review can determine if potential customers choose you or your competition. Work with us to craft a review marketing strategy that makes sense for your senior living community.
Work With Creekmore
At Creekmore Marketing, we believe that when our clients win, we win. Work with us today to develop a winning digital marketing plan for senior living communities and retirement homes.
Schedule a free, no-obligation business consultation
to see what marketing strategies are best for meeting your goals. We can’t wait to work with you! Creekmore Marketing calls the Lexington, KY, community home, but we proudly serve clients across the United States and Canada!
