Digital Marketing for Lawyers & Law Firms

A paid method of helping traffic reach your website, our PPC Advertising service allows you to place bids on important keywords for lawyers and law firms, such as specific practice areas, and then pay for ads when users on the internet click on them. This can help potential clients find your business since the ads are often placed highly on search engines such as Google, making it likely people see the ads before any other results when they’re searching for those same target keywords.

Brand and business recognition is important, and one way to achieve both is to get a logo and graphic design for your business. A logo can help you stand out from competitors by giving you a unique signifier of your services. Graphic design can extend to other aspects of your business, such as paperwork, pens, stamps, and other minor details throughout your business. When you combine these services, you get a subtle but powerful ability to shape people’s perceptions of your services and build trust and legitimacy in your practice areas.

Websites are one of the most important ways to reach your online audience. They have grown in importance across all industries, including legal services. A new website design gives your potential clients information about your business that they can read for themselves. It helps you build trust and credibility with your target audience and allows you to spend more time providing your services. Finally, a website can explain your services in detail, allowing your potential clients to make educated decisions based on what you offer.

Review marketing is a way to interact with current or former customers who leave reviews on Google or other locations on your website. This is important as responding to reviews shows you’re an active business, which customers and search engines care about, and gives you even more opportunities to communicate with and grow your clientele. For lawyers and law firms, many people look at reviews and shape their decisions around other people’s interactions. For example, someone looking for legal representation may look at reviews and, upon seeing several high-quality 5-star reviews with responses, want to request your services.

Similarly, someone who sees a negative review and a meaningful response to the review with ways your business could do better may feel a stronger connection to you and your business as it shows growth, development, and hard-to-capture humanity.

Social media marketing is another way to interact with your current clients, reach new ones, and develop a consistent brand across all your marketing channels. While many lawyers and law firms shy away from using social media, it can be another important aspect of your overall digital marketing strategy when approached with thoughtfulness and care. For example, you can interact with customers in much the same way as in review marketing, but you can also engage in thought leadership on legal topics or provide valuable insights as part of the legal services industry.

Interactions at Creekmore Marketing provides your law firm or website with SMS capabilities and a web chat so people can reach out in ways that are more comfortable for them. This helps you bring in customers who may not be immediately comfortable with phone calls or in-person visits and can help you connect with even more people than you would reach with other aspects of digital marketing.