Google Updates Local Packs

  • By creekmoremarketing
  • 11 Aug, 2015

Say hello to the local 3-pack.

Google recently update their local search (or map) results to feature 3 businesses instead of  7. The new 3-pack features a zoomed-in view that takes up less space in search results, but features large "website" and "directions" conversion buttons in desktop results and "call" buttons in mobile results. This change is much more mobile friendly than the previous layout.

What does this mean for your business?

This is a definite game changer. Many businesses are fretting because 3 local search engine results means higher competition and less business for the lower ranking companies, right? Not necessarily. Now, when you click on any local business in the top 3 results, you are taken to an entirely separate page which features ALL the local businesses in the area. (Previously, you were taken to the associated business' Google+ page). Searches can then pick a business based on proximity, online reviews and other factors. So, just because a searcher clicked on your business name, doesn't necessarily mean they will end up visiting your website or choosing to do business with your company. Now, more than ever, it is important for local businesses to get Google reviews. Reviews are a crucial part of local SEO than cannot be ignored. 
Of course, the top 3 ranking businesses will get the most traffic, just as before. But this update, in a roundabout way, is striving to give all local businesses a chance to reach more customers on Google. As always, we don't know if this change will remain permanent or if further updates are soon to come, but we will continue to stay on top of things and go above and beyond for our clients. 
By creekmoremarketing 20 Oct, 2017

INTERNET MARKETING  

This is a form of marketing you can’t ignore. Be sure to have a strong SEO, social media and web presence. Online reviews will be a key factor in your success.

By Elizabeth Burton 11 Jul, 2017
Like many people of my generation, my very first e-mail address was through Yahoo! Also, like many people of my generation, I haven’t used Yahoo! in years. It mostly functions as a relic of the dot-com bubble now, much like MySpace. But, while you can still access MySpace in the same way you can still access Yahoo!, does that mean you should make an account? If you are wondering if your business should devote time and energy on Yahoo!, Creekmore Marketing has created a quick guide to inform you about what it still has to offer you.

History

Like Google, Yahoo! came out of Stanford University in the 1990’s. It was created by Jerry Yang and David Filo and named “Jerry and David’s Guide to the World Wide Web.” It was revolutionary for the time in that it organized search results into a hierarchy as opposed to an index, a move that later search engines would owe to “Jerry and David’s Guide.” Several months after the Guide was created, it was renamed Yahoo! The name Yahoo had actually already been trademarked by several different endeavors up to that point, which necessitated the exclamation point at the end of Yahoo!’s name. Through the late 1990’s and early 2000’s, Yahoo! saw massive growth, as many such companies did, through the dot-com bubble, even earning the honor of being the most expensive stock ever sold in Japan in 2000. However, when the dot-com bubble burst, Yahoo!’s value crashed and never fully recovered. Various companies attempted to acquire it, but only in 2009 was it officially bought out by Microsoft. While Yahoo! is still running, it is slated to be fully replaced by Bing by 2019.

Percentage of Overall Search Volume

While Yahoo! may be essentially defunct at this point in time, it does still receive a surprising amount of search engine traffic. While it does still fall behind, it stays roughly equivalent with Bing, earning 11% of the total search queries for 2015 while Bing earned closer to 20%. While that gap may sound large, that amounts to Bing receiving 3,676 million queries in December of 2015, while Yahoo! received 2,201 million queries. While this is vastly less than what Google receives, it is still a sizable number of queries, and places it above other search engines that were created around the same time, such as Ask and AOL.

Reviews

Like other search engines, Yahoo! does not give its users an avenue to review businesses directly. While you can still claim your business’s listing on Yahoo!, the reviews that populate will be scraped from other review gathering services, such as Yelp.

Major Algorithm Changes

Because Yahoo! is so comparatively outdated, little is known about recent changes to their search algorithm. The most recent news that broke regarding it was that Yahoo! actually has an algorithm specifically dedicated to those using it to search on mobile. As for what this entails, the CEO of Yahoo! reportedly claimed that Yahoo!’s mobile search algorithm “provides a richer, more action-oriented set of experiences.” If you read our guide on Bing, this sounds similar to their goal of being a search engine centered around spurring consumer action. Ultimately, though, don’t expect many Yahoo! algorithm changes moving forward. After all, its expiration date is set for 2019 when it will be fully replaced by Bing.

Its Importance for Small Business SEO

I’ll start off by saying this: when was the last time you used Yahoo!? For many of us, it’s been years, and while Yahoo! does get a remarkable number of search queries every month, that has more to do with the sheer volume of people using the internet at any given time than it does with Yahoo!’s popularity. Yahoo! is soon to go the way of the dodo, and so dedicating a lot of time to it when it comes to growing your business will be time you can’t spend on other, more worthwhile search engines, like Google, Bing, or Apple. That doesn’t mean that you should 100% ignore it. Many services, like Yext, can claim your business on multiple, smaller platforms, such as Yahoo!, in one fell swoop, so if given the opportunity to do that in a way that won’t take up much of your time, it is a great option. For as long as it continues to exist, Yahoo! is still another patch in the quilt of SEO, but it’s a smaller, older one, and one that probably needs replacing.

Has this helped inform you more about how your business should use Yahoo!? If it has, or if you still have more questions, contact Creekmore Marketing to figure out more ways to grow your business online.
By Elizabeth Burton 11 Jul, 2017
Google is more than just a search engine at this point: it’s an institution. Google is practically shorthand for the internet at large, and this vastness can make it seem impenetrable. But like anything that exists on the internet, Google was created by people for the purpose of being used by people, and that includes you and your business. Because Google is so omnipresent, making sure that you understand how it works and how your business can utilize it most effectively is incredibly important. Luckily for you, you’ve got experts on your side, and Creekmore Marketing has developed a short guide to Google to help get you and your business acquainted with this digital giant.

History

Compared other search engines and giants of the information age, Google came onto the scene rather late, as a research project started by two Stanford University students in 1996. One student, Larry Page, was interested in how math served to link different pages on the internet, and so decided to create a database of how different pages linked to each other with the help of his friend Sergey Brin. The project, initially nicknamed “BackRub,” was created with academia in mind, to help academics find citations for research, but as we all know, it didn’t stay that way. Part of what allowed Google to become the institution it is today is the innovation that Page and Brin added to their project as part of their thesis: that the pages with the most links are the most relevant, and should therefore “rank” higher on search results. This thesis, which was written up as the “PageRank algorithm,” became the cornerstone of Google’s algorithm, and is still used today to formulate how search results populate. Google was officially incorporated as a company in 1998, and then patented in 1999. Its iconic name came from the number “googolplex,” which is 1 followed by 100 zeroes. You can see this influence still today when you search something on Google and scroll to the bottom of any given page of results: there the Google logo is stylized to have multiple O’s, much like its namesake.

Percentage of Overall Search Volume

Google is far and away the most used search engine in the Western world. In November 2016, Google received 15,303 million queries, whereas its next closest competitor—the Microsoft search engine Bing—only received 9,758 million queries. The total percentage of queries made in all search engines tends to average around fifty percent for Google, although can rise as high as sixty percent. With this in mind, it is a safe assumption to say that if someone is searching something online, they are using Google. After all, “Google it” is shorthand for searching something online in general, whether you are using Google or not.

Reviews

There are a number of ways to have your business receive reviews on Google. The most obvious, and most important, avenue is to get Google reviews directly. The service Google My Business is directly tied with Google Maps, so whenever searchers find your business on Google Maps they are given the option to leave reviews. They can also do so by finding your Google My Business listing through a standard Google search: this brings up a sidebar with your business’s Google listing and again gives the option to leave a review. Google also pulls reviews from other sites, such as Houzz, that are also displayed on your Google listing.

Major Algorithm Changes

We may only be a little over halfway through 2017 at this point, but that hasn’t kept Google from routinely updating its algorithms. Back in February, there was an update that greatly shook up keyword rankings across the board, some positively and some negatively. And then, in March, there was an even bigger update, nicknamed “Fred” by Google’s Gary Illyes. Google does not often confirm algorithm updates, but any time there is a large-scale shake-up of rankings across the board—whether they be positive, negative, or a mix of the two, as is often the case—you can assume there has been an update to Google’s algorithm.

Its Importance for Small Business SEO

It is difficult to overstate the importance of Google for SEO, whether your business be large or small. For small or local businesses, however, Google is perhaps even more necessary than for massive multinational corporations. Because of Google’s reach and resources, small businesses can be found by customers in ways that were unprecedented twenty years ago. Making sure that you are tailoring your SEO strategy to Google specifically isn’t just a recommendation: it’s a must.

If you have any further questions about Google and how your business can work with it successfully, contact Creekmore Marketing today!


More Posts
Share by: