Mastering Social Media: The Difference Between Good and Great Socials

Shaun Turner • 31 August 2023

In the dynamic world of modern marketing, few aspects hold as much possibility and intrigue as social media. Yet the road to mastering social media marketing isn't merely about posting frequently or garnering a mountain of likes. It's about carving out an engaging, authentic presence that truly resonates with your audience.

At Creekmore Marketing, we’re obsessed with helping businesses grow—and that includes their social media presence. We find that many potential clients come to us with a lot of questions and active social media portfolios that are already doing good work—but who are looking for that extra step to make their impact special and differentiate themselves from the pack of people already active on all the platforms.

So, what’s the difference between good and great socials, and why may it be beneficial to partner with an adept web marketing company such as Creekmore Marketing?

Person holding sketches and drawing on a tablet with a stylus while surrounded by design resources

Good Social Media vs. Great Social Media

Good social media is marked by a strong, active online presence, consistent brand messaging, and engagement with your audience. But what sets great social media apart? Let's delve into some key differences.

1. Audience Understanding

Good: Knowing the basic demographics of your audience.

Great: Understanding your audience's desires, challenges, and values to create tailored content.

For instance, an effective company can consistently offer personalized discounts and recommendations based on a customer's purchase history. Social media gives you the opportunity to target posts towards specific audiences and carve out segments within your wider audience.

2. Quality Of Content

Good: Posting quality content on a regular basis.

Great: Offering a mix of personal, promotional, informational, and interactive content that provides value to your audience.

Effective companies, for example, can do a remarkable job of this by sharing inspiring design ideas, providing meaningful tips, and interacting with followers to foster a community.

3. Authenticity and Engagement

Good: Responding to comments and direct messages in a timely manner.

Great: Actively posting information from your company’s point of view and seeking new ways to spark conversations, inviting user-generated content, and sharing behind-the-scenes glimpses to build a more authentic connection.

Effective companies let their customers do the talking. By sharing a mix of personal and user-generated content, they not only encourage participation but also demonstrate their products in real-life situations.

Choosing a Digital Marketing Company

Embarking on the journey from good to great social media marketing requires significant planning, insight, and time—resources that many businesses may find hard to allocate to social media marketing on its own. This is why partnering with a skilled digital marketing company like Creekmore Marketing can prove beneficial. Here's how:

Expertise: Creekmore Marketing’s Social Media Marketing team has an extensive understanding of varied social media platforms, the latest trends, and successful strategies, ensuring your business always stays ahead in the social media game.
Time Saving: Unlike in-house teams who juggle social media with other responsibilities, Creekmore Marketing can dedicate more time to strategizing, planning, executing, and analyzing your social media efforts.
Cost-Efficient: In the long run, hiring a professional marketing agency can prove more cost-effective than hiring and training an internal team, especially for small and medium-sized enterprises.

While having good social media might tick off the basic boxes, it's the transition to great socials that can supercharge your online presence and foster deeper, more meaningful connections with your audience.

Get in Touch for More Web Marketing Tips

If you're looking for a full-service web marketing agency that offers social media marketing services for Facebook, Instagram, Google Business Profile, and more, Creekmore Marketing has you covered.

From logo design and website design to search engine optimization and pay-per-click (PPC) advertising, let us show you how we can provide you with our full-service 5-star support.