A New Business’s Guide To Marketing on Google

Starting a new small business that you’re passionate about is an exciting and rewarding venture. Your latest product or service is ready to be unveiled, your logo is fresh from the graphic designer, and you’re feeling more than ready to go. You publish your site, and then…

Nothing happens. Your email has no new inquiries. Your website is receiving zero or low clicks. Your phone isn’t ringing.

Why? There was no plan in place to strategically attract your target audience by advertising on Google.

At Creekmore Marketing, we have a team of dedicated professionals who want your company to succeed, and we can guide you on how to get your business on Google effectively.

By creating a deliberate plan that gets your company in front of the right users, you can increase your odds of generating quality leads and making the sale, rather than if you aren’t using Google at all.

Additionally, if you use the tools Google provides, like Google Ads, you can see more immediate results with highly tailored advertisements, capture warmer leads, or potentially retarget users who’ve shown interest in your business previously.

What Is the Average Google Advertising Cost?

The average Google advertising cost can range from $0 to $100,000, or anywhere in between, depending on whether you’re using organic or paid search, or even a combination of both.

It costs nothing to create a Google Business Profile (GBP) and establish your business there, which would be part of your organic search strategy. However, if you’re looking to see greater quality in leads and generate more revenue, use Google Ads to incorporate paid search into your marketing plan.

The right marketing team will work with you to create the right budget based on your area and competition. Then they get to work bidding on PPC keywords, setting up the ad, and monitoring its performance, so you can focus on building your business and nurturing client relationships.

4 Ways To Get Your Business on Google Today

Here are some of the best ways to get started with marketing your business on Google:

1. Establish Your Google Business Profile

A GBP is one of the most vital assets you can have to market your business on Google, aside from a quality website. You can create a GBP for free, and it serves as a digital storefront for your company.

Once your profile is verified, a complete GBP listing combines everything a potential customer may want to know about you in one convenient location, including:

• Website link.
• Phone number.
• Address and directions.
• Business hours.
• Customer reviews and ratings.

It’s essential to keep your profile active by adding relevant categories, refreshing your photos, updating business information, and creating posts.

2. Create a Plan for Review Marketing

Review marketing goes hand in hand with your GBP. Customers can search for your GBP by typing your business name into Google and clicking “Write a Review”.

No one wants or likes a bad review, but they can happen. It’s best to engage with all your reviews, even if they aren’t the most raving. Staying engaged with your customers shows you care about building brand credibility and that you’re receptive to their feedback, both good and not-so-good.

Additionally, a great way to get reviews from recent clients is to reach out to them via email or ask them politely in person after the sale or service concludes. A steady flow of reviews is social proof to Google and boosts your local SEO, helping you reach your target audience more effectively.

3. Develop a Strong SEO Strategy

Developing a strong Search Engine Optimization (SEO) plan for your website can help you rank organically on Google with no or low cost to your business. Writing copy for areas like your home page, about section, and even individual product or service pages needs to be direct, easy to read, and add value to the reader, whether they’re gaining knowledge, finding an answer to their question, or it’s just entertaining.

Here are a few ways you can get started on curating an SEO strategy for your company:

• Incorporate relevant keywords into your website copy and blog posts.
• Create a blog plan with topics that demonstrate your industry expertise and avoid duplicate content.
• Optimize your headings for Google and AI crawlers to index.
• Submit a sitemap to Google.

4. Utilize Paid Ads

As mentioned earlier, there’s great value in investing a budget in PPC ads. These ads are more direct and specific, getting your company in front of active users.

Paid ads can also work beautifully alongside your organic SEO strategy, as organic helps build long-term trust, while paid ads deliver results immediately once they go live.

Advertise on Google Like a Pro With Creekmore Marketing

Marketing on Google can feel overwhelming and time-consuming with all there is to learn and the constant changes. That’s why having a dedicated team, like Creekmore Marketing, on your side, taking care of this technical work for you while you focus on your passion, can make all the difference in your results.

Schedule your free digital marketing consultation online or call (859) 309-5987 to speak with our expert team about how we can collaborate to grow your business.

Creekmore Marketing is located near Lexington, KY, but serves many businesses throughout the United States and Canada.